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Rumours abound, we are fewer than 40 hours away from Apple’s announcement of their “latest creation” and the hype is at fever pitch. We’ve heard everything from this being an oversized iPhone (with a gorgeous OLED 720p screen) to the device that will save the newspaper industry (as the iPod “saved” the music industry). Whatever the announcement, this will be a hard sell. Consumers already have a plethora of devices to choose from across the spectrum, including laptops, netbooks, smartphones and dedicated e-book readers, and it will take some considerable marketing to convince the average consumer to spend another $500-$700 (subsidized, which means a subscription plan is extra) on yet another must-have device. Apple’s innovative UI demonstrated by none other than Steve Jobs himself will undoubtedly wow everyone on January 27, but can Apple really hit a home run again?  Stay tuned…